India will be world's biggest mobile market by 2013

With over a billion people (and the growth doesn't seem to decelerate) India is fast becoming world's #1 mobile market.

India's cellular subscriber base is set to rise to 1.159 billion by the end of 2013, making it the world's largest mobile market, according to London-based Informa Telecoms and Media's latest forecast.

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“There are two main factors fuelling this growth in India - increased competition and the prevalence of multi-SIM activity. With just three national operators in China, there is just not the same level of competition as in India, and therefore not the same febrile atmosphere surrounding pricing and promotional activity,” explains Ms Shannon Keefe, senior market forecaster at Informa Telecoms and Media.