In Praise of Small Data
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“Big Data†has taken the business world by storm. The digital age and the spread of social networks have enticed companies into making huge investments in computer power, servers and networking technology to acquire enormously complex data sets. One recent survey found that 73% of companies have already invested or plan to invest in Big Data in the next 24 months, up from 64% in 2013.
But what are the real payoffs from this pursuit of Big Data? Software developer Ugur Kadakal is skeptical. A Ph.D. engineer and founder of Pagos, a Boston-area software firm, Kadakal says companies would realize greater benefits from analyzing smaller, more relevant sets of data.
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“Big Data†has taken the business world by storm. The digital age and the spread of social networks have enticed companies into making huge investments in computer power, servers and networking technology to acquire enormously complex data sets. One recent survey found that 73% of companies have already invested or plan to invest in Big Data in the next 24 months, up from 64% in 2013.
But what are the real payoffs from this pursuit of Big Data? Software developer Ugur Kadakal is skeptical. A Ph.D. engineer and founder of Pagos, a Boston-area software firm, Kadakal says companies would realize greater benefits from analyzing smaller, more relevant sets of data.
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