How Facebook, MySpace and YouTube Killed eBay
On Monday afternoon, I was speaking on a panel at the Social Graph Symposium when the moderator asked me what eBay could do to revitalize its marketplace by leveraging the social graph. Dave McClure, like many pundits, presumes the social graph could be a great boost for eBay, if not an outright panacea. I replied, ânothing.â Itâs actually the social graph and similar products that have placed a stake in eBay.com. Most often, people blame eBayâs decay on factors like the weakening economy, the #-Link-Snipped-#, as well as eBayâs own inefficient search functionality. But the real and simple reason is eBay is no longer fun. Over the years, it has lost online ground and eyeballs to pure entertainment destinations such as YouTube and social networking sites like MySpace and Facebook. #-Link-Snipped-#