The Indian eCommerce in an interesting space. People keep on predicting doom or a bubble burst; but the bubble keeps on getting bigger in size with new entrants with speciality offerings. Healthee.in has setup a foot in the online fitness equipment, sports gear and neutrition supplements markets and aims to compete directly with the likes of HealthKart.com. The startup is a brainchild of Anant Mendiratta and Bhavik Shah along with Prateek Kesarwani.

The startup is bootstrapped and has already grown to a team size of 8. The startup focuses on equipments like treadmills, stationary bikes and elliptical trainers. The startup is said to be receiving about 350 orders a month and the average transaction size is Rs. 3000. The company has tied up with aramex and FedEx to handle the shipping throughout India.

Let's wish all the best to the team behind this startup. I'd like to know from CEans how many of you have ordered any sporting gear or nutritional supplement online? Do you think with the giants like Flipkart & Amazon already in the field, smaller companies like Healthee.in have a chance to grow? Or do you think acquisition is what they're aiming for?

If the Healthee.in team is reading this, we'd like to have your views.