Guy Kawasaki's Five Important Lessons As An Entrepreneur

Here's my favorite one from the above article -

Never ask anyone to do something that you wouldn't do. This goes for customers ("fill out these twenty-five fields of personal information to get an account for our website") to employees ("fly coach to Mumbai, meet all day the day the arrive, and fly back that night"). If you follow this principle, you'll almost always have a good customer service reputation and happy employees.

😁