GPU Wars: AMD Discontinues The ATI Brand
The gamers and graphics freaks who were sick of NVIDIA had ATI to look for. However, the rumors that AMD discontinuing ATI brand have come true.
The Tech Report says -https://techreport.com/discussions.x/19547
As one might expect, a major motivator is the fact AMD plans to introduce a range of new products incorporating both AMD microprocessor technology and a Radeon graphics tech on the same chip. The first fruits of the CPU-GPU "Fusion" initiative are slated to arrive soon. "Ontario," which will combine two copies of the low-power "Bobcat" CPU core with Radeon graphics, is slated to ship before the end of the year. The more powerful "Llano" APU, which mates quad Phenom II-class CPU cores with presumably a more capable GPU, is scheduled for the first half of 2011. Obviously, the combination of the firm's CPU and GPU technologies into single-chip products could create some consumer confusion, if folks were to continue to think of AMD and ATI as separate entities—especially if the ensuing marketing messages emphasize the benefits of CPU-GPU integration.
The Tech Report says -https://techreport.com/discussions.x/19547
As one might expect, a major motivator is the fact AMD plans to introduce a range of new products incorporating both AMD microprocessor technology and a Radeon graphics tech on the same chip. The first fruits of the CPU-GPU "Fusion" initiative are slated to arrive soon. "Ontario," which will combine two copies of the low-power "Bobcat" CPU core with Radeon graphics, is slated to ship before the end of the year. The more powerful "Llano" APU, which mates quad Phenom II-class CPU cores with presumably a more capable GPU, is scheduled for the first half of 2011. Obviously, the combination of the firm's CPU and GPU technologies into single-chip products could create some consumer confusion, if folks were to continue to think of AMD and ATI as separate entities—especially if the ensuing marketing messages emphasize the benefits of CPU-GPU integration.
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