Google+ Plus Advertisement in Times Of India

It looks like Google is having a hard time getting users to its new social network called Google Plus. Google, although a major online company, is reverting to print media advertising to promote its social network. Times of India ran a full page ad in TOI that asks users to join Google Plus service and then add SRK to your circles. What do you think about this move from Google? Will brand SRK work wonders for the Big G?

Have you used Google Plus? How's your experience so far?