Google Blogs : Fresh Algorithm, Fresher Search Results

Google has announced the advent of a new search algorithm which aims to bring fresher search results for users. Reckoning the information age and the ever-changing world, Google believes this would be an apt move to provide users with most recent data first.

Last year, Google went live with "Caffeine Infrastructure" which it described as a whole new web indexing system which is 50% fresher than their previous index. The Caffeine Indexing system allowed them to crawl and index data, in which Googlebot would crawl a set of pages, then process those pages and eventually add them to the index. Though, the recent announcement of the new algorithm is not really an infrastructure change but more algorithmic in approach. Where Caffeine Infrastructure made Google come out with results faster, the new algorithm makes Google dish out fresher results.

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Here, explaining the "fresh" material in results, Google circles recent events, regularly recurring events and frequent updates. Hot topics which are trending the web at present, events which occur at regular time intervals or follow a schedule and information which is frequently updated, like news blogs would be on top of search results. This makes information more relevant as people are more concerned with the latest developments than old data whose authenticity couldn't be verified.  Of course, different keywords would have different "freshness" criteria and algorithm customization is necessary here.

Source: Official Google Blog: Giving you fresher, more recent search results Image Credit: #-Link-Snipped-#