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Tilak Marupilla
Tilak Marupilla • Dec 1, 2017

Google Bans Non-Lock Screen Apps From Putting Ads On Lock Screen

Ads have become an integral part of any application that the modern man uses in his daily digital life. Ads are vital for a developer to maintain the app which is being given to the customer free of cost. While some adverts are based on one’s own browsing data and may help him/her getting a wide range of suggestions others create a muddle for the user. Some even go as far as blocking the entire screen from the user. Google is now all set to change this scenario with its new developer policy for monetisation.

Google has changed its developer policies to prevent annoying lock screen ads to ensure best user experience. If any app is not exclusively a lock screen app, it shall be barred from displaying ads on the lock screen. For example non-lock screen apps like ES File Explorer will no longer be able to display adverts on your lock screen but lock screen apps such as Go Locker will be able to display ads on the lock screen.

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(Image courtesy: Slashgear)
It has also modified its app monetisation policies to curb developers from getting benefited by placing warning notifications of virus affecting one’s operating system and pushing fake system notifications. In addition to these, inappropriate ads which don't show any compliance with the content of the app, which could be a threat to kids and other age groups will also be cracked down. We have to bring this to notice, Amazon Prime exclusive phones which come up with the same trick of putting adverts on the lock screen and may experience a new ruffle with the new policy.

Google in the recent times has been at the forefront in cracking down such malicious threats by introducing its ‘Google Play Protect’. Recently Tizi, a potential harmful application with dangerous rooting capabilities was found to be sending sensitive data by SMS and through MQTT which is a lightweight messaging packet protocol, to its central servers. The problem was identified and taken care of.

Source: Google

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