Google Android 4.4 Is 'KitKat', Not Indian 'Kaju Katli'
The next version of Google's mobile operating system, Android 4.4 will be officially called 'KitKat'. Google's SVP, Sundar Pichai has officially confirmed via Google+ & Twitter that Google will go with the name 'KitKat'. The official Android <a href="https://www.android.com/kitkat/" target="_blank" rel="noopener noreferrer">Android</a> page is live already and it touts Android's achievements so far. Android operating system has passed 1 billion activations worldwide already. In Google's own words, "Since these devices make our lives so sweet, each android version is named after a dessert: Cupcake (1.5), Donut (1.6), Eclair (2.0), Froyo (2.2), Gingerbread (2.3), Honeycomb (3.0), Ice Cream Sandwich (4.0) and Jelly Bean (4.1).
Now the legally minded people may quickly raise concerns over the copyright issues associated with the already popular brand. Don't worry, Google's got all the paperwork done with blessings from Nestle (the owner of brand KitKat). Note that the brand Google's Android will use is the one without space between Kit Kat. John Lagerling who's the director of Android's Global Partnerships explained to BBC that no money is being exchanged in the deal and the company wanted to do something 'fun and unexpected'.
The deal with Nestle was done in November 2012 and it took only 24 hours for both the parties to agree. BBC has reported that there will be 50 million Kit Kats promoting Android's new mascot in over 19 different markets including Brazil, India, Japan & Russia. Lagerling also informed that the name Key Lime Pie wasn't on Google's list of the names for the Android. He said that 'very few people' actually know the taste of key lime pie.
There were rumors that Indians have been lobbying to have an Android version named "Kaju Katli' - India's favorite sweet dish. We're sure Google will consider the sweet's name in one of the upcoming versions of Android.
Do let us know what you think about Android 4.4 KitKat. What features you expect from it and do you really want Android 4.5 to be called "Kaju Katli"?
Google's official press release included below -
Now the legally minded people may quickly raise concerns over the copyright issues associated with the already popular brand. Don't worry, Google's got all the paperwork done with blessings from Nestle (the owner of brand KitKat). Note that the brand Google's Android will use is the one without space between Kit Kat. John Lagerling who's the director of Android's Global Partnerships explained to BBC that no money is being exchanged in the deal and the company wanted to do something 'fun and unexpected'.
The deal with Nestle was done in November 2012 and it took only 24 hours for both the parties to agree. BBC has reported that there will be 50 million Kit Kats promoting Android's new mascot in over 19 different markets including Brazil, India, Japan & Russia. Lagerling also informed that the name Key Lime Pie wasn't on Google's list of the names for the Android. He said that 'very few people' actually know the taste of key lime pie.
There were rumors that Indians have been lobbying to have an Android version named "Kaju Katli' - India's favorite sweet dish. We're sure Google will consider the sweet's name in one of the upcoming versions of Android.
Do let us know what you think about Android 4.4 KitKat. What features you expect from it and do you really want Android 4.5 to be called "Kaju Katli"?
Google's official press release included below -
Google and Nestlé announce Android KitKatSource: #-Link-Snipped-#
Sep 3, 2013
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called 'Android KitKat', after Nestlé's popular chocolate and wafer confectionery.
The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform 'Android KitKat'.
Sweet themes
Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
The news that the letter 'K' will be dedicated to Nestlé's KitKat will surprise most technology commentators, who had widely thought the latest version would be 'Android Key Lime Pie'.
"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favourite among the team since the early days of Android," said Marc Vanlerberghe, Director of Android Marketing.
Strong digital presence
"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break," said Patrice Bula, Nestlé's Head of Marketing.
"KitKat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."
To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies, books and more.
A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.
Closer to consumers
Nestlé's branding partnership with Google is the company's latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually.
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