Give entrepreneurial skills to engineers for better innovation
Today, engineering entrepreneurs are changing the world at an unprecedented speed. The slight irony is that, in this age of unprecedented technology driven change, in the UK the main protagonists are often not regarded as engineering companies. Think Google, Apple and Facebook.
Nonetheless, technology and innovation have never been so important to so many people.
However, whilst the abilities of companies to manipulate technology reach new heights, itâs often the market equation where things are lacking. Weâve all heard the phrase â⦠a solution looking for a problem to solve â¦â, and Gilbert K. Chesterton sums it up â⦠It isnât they canât see the solution. It is that they canât see the problem â¦â. Multiple studies show that 80% of all new product launches fail, as do 80% of new businesses. This challenge is made all the more difficult by the increasing efficiency of a globalised competitive market.
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