Member • Aug 27, 2013
Flipkart's Voice Search Works - But Will It Result Into More Conversions?
Flipkart isn't the first eCommerce portal in India to introduce the voice based search. But the real question is - will voice search bring more conversions to the site? There can be arguments both in favor and against. First - not every use of Flipkart is good at typing out English words without using SMS language. We'd believe that not majority of them would be good at spoken English as well - at least to an extent their voice instructions can be understood by the system. Secondly, we have doubts how effective is the search for various Indian accents. We'd like all our readers to give it a try and post their results in the comments below. While testing, please do not fake your call center, American accent. Be as natural as you can. We'd like to know how it works for all of you.
Merely searching for the right products may not lead to more conversions. Because the checkout process does require you to fill the details. Ultimately, we believe it's just a nice feature to have but that's all about it.
Do share your thoughts below.