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Pensu • Jan 19, 2012

Facebook Timeline App Platform, 60 New Open Graph Partners

Facebook has announced a list of 60 partners who will use Open Graph and will make apps for Facebook timeline. These apps can generate their own “verbs” in the news feed and tickr like needs, wants, loves etc. These apps can be used to show what exactly people are doing online.
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The crop of these new app vendors includes apps from fitness to shopping, entertainment, travel, food and the name of service providers includes Digg, Branchout, Color, Ford, Kobo, Gogobot, Turntable etc. Facebook has also said that they will approve any application for the timeline. So, now on your timeline you can also say that you plan to eat Chinese this week-end! The apps also includes several ticketing services like Ticket fly, Ticket Hub, Eventbrite etc. So, if your friend XYZ plans to see a match on Saturday, you tickr will show XYZ bought a ticket for Saturday match! These apps will use real time sharing through Open Graph, a service Faceook announced at its developer conference F8 last year. The apps can also update users news feed and tickr using real time sharing.
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Carl Sjogreen, director of product management at Facebook, said in an event on Wednesday,” Our vision for Timeline and our vision for application platform are whatever you love and whatever story you want to tell, you can add that to your timeline". Privacy won’t be compromised as each app will come with its own set of permissions, users can control what they want to share. If they want to use an app as private app, they can choose to close the sharing option. Last year, in F8 conference, CEO Mark Zukerberg said, “Open graph could deliver a frictionless experience across the web and can generate a whole new class of social apps that was ever possible before”.

Timeline and Open Graph, both were announced at F8 last year, but they were only available for inside developers. Now, Facebook has opened them for all, creating a whole new app market, an opportunity for companies to check their customer’s interest more socially and relevantly, and a new way for Facebook to make more money! As Sjogreen said, “Our message to developers is start your engines”.

Source: PCMag Image: CNET

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