Facebook Buys Gowalla - Location Based Service Provider

Gowalla - a location based service provider has been taken over by social networking giant Facebook. The details of the takeover are unknown yet. CNN money quotes that FB has picked up Gowalla at an undisclosed sum. All Gowalla employees including founder Josh Williams will leave their current headquarters in Austin and move to Facebook's headquarter in Palo Alto, California. The Gowalla team is expected to commence work on Facebook timeline feature. Facebook's timline feature, as disclosed by sources, is about people telling stories about important moments in their lifetime. This makes Facebook's Gowalla buyout a perfect buy. Gowalla's PR has declined to comment on the buyout and Facebook is yet to release official information on this news. It's now quite interesting to follow how Foursquare reacts to the move. The company has already released a comment congratulating Gowalla and Facebook and has said that they will continue to focus on building useful and innovative products.

What's your take on the story?


  • Gandalf
    Source :#-Link-Snipped-#

    Facebook has acquired social guides service Gowalla for an undisclosed amount, a source close to Gowalla told Facebook acquires Gowalla to boost Timeline team - Dec. 2, 2011, which #-Link-Snipped-# with Gowalla back in 2010.

    This is certainly an admission that despite a lot of effort, Facebook's mobile products are simply not as elegant an well-designed as those of Instagram, Gowalla and the new Path. Gowalla, which is known for superior design and UX, Facebook Partnering With Gowalla And Foursquare For Places • TechCrunch in August 2010 when Facebook launched Places.

    As part of the acquisition, the majority of Gowalla's employees, including founder Josh Williams, will move to Facebook's offices in Palo Alto to continue developing Facebook's Timeline. Facebook announced the Timeline at f8 this year but still has yet to roll out to all Facebook's 800M+ users.

    "It's a perfect match," the source said, who asked not to be identified because the deal has not yet been publicly announced. "As far as the big picture, Gowalla's vision is about people telling stories, and Facebook's vision for Timeline is about stories about important moments in life."
    So, though not official they are working together since 2010 i.e when facebook launced places.
    It may be a Tactful way facebook plays its cards to grow rapidly.

    After almost 16 months, the official announcement is expected 😀

    Austin-based Gowalla launched in 2009 to challenge foursquare but did not succeed so Gowalla #-Link-Snipped-# as a travel guide. Gowalla, founded in 2007, has raised $10.4M to date from investors including Greylock Partners, Founders Fund, Kevin Rose and Chris Sacca.

    [Disclosure: LAUNCH founder Jason Calacanis is an investor in Gowalla. ]

    So, we can believe the news to be right 😁

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