f Qck : Flipkart's Hyper Local Delivery Service
Flipkart is reportedly testing its hyperlocal delivery service called f Qck. The main objective of this service will be to deliver the goods within hours. Flipkart will fulfil all the local orders from your neighbourhood merchants, kirana shops, stationery stores etc. ET reports that the company has partnered with Roadrunnr, a logistics startup company that's backed by leading VC firms viz. Sequoia Capital and NVP.
It's no wonder that Flipkart wants to leave no stone unturned when it comes to fighting with the global giant Amazon, which is getting its $5 Billion cheque ready. The uninitiated may note that Amazon does have a 'Kirana Now' service, which currently services very limited PIN codes; but is likely to expand in near future.
Binny Bansal, the COO and co-founder of Flipkart said that they are doing a lot of things in the hyperlocal domain and they are 'serious' about it. There are several existing startups that are operating in this domain like the Grofers and PepperTap. Then there are companies like LocalBanya that have been operating into the grocery delivery markets. It's apparent that the competition is going to fierce in the sector - which also means the new entrants should stay away!
I'm awaiting more details on the f Qck service; but that said - it looks like a GREAT time to enter into the logistics domain; if you are planning for a new startup. The demand for super efficient logistics company is only going to grow in coming days and it will be these companies that will decide who stays in the game and who shuts shop.
Do let me know your thoughts on hyperlocal delivery segment. What do you think is exciting about it?
It's no wonder that Flipkart wants to leave no stone unturned when it comes to fighting with the global giant Amazon, which is getting its $5 Billion cheque ready. The uninitiated may note that Amazon does have a 'Kirana Now' service, which currently services very limited PIN codes; but is likely to expand in near future.
Binny Bansal, the COO and co-founder of Flipkart said that they are doing a lot of things in the hyperlocal domain and they are 'serious' about it. There are several existing startups that are operating in this domain like the Grofers and PepperTap. Then there are companies like LocalBanya that have been operating into the grocery delivery markets. It's apparent that the competition is going to fierce in the sector - which also means the new entrants should stay away!
I'm awaiting more details on the f Qck service; but that said - it looks like a GREAT time to enter into the logistics domain; if you are planning for a new startup. The demand for super efficient logistics company is only going to grow in coming days and it will be these companies that will decide who stays in the game and who shuts shop.
Do let me know your thoughts on hyperlocal delivery segment. What do you think is exciting about it?
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