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  • I have come around a number of companies with different principles and work models. Some of them are obsessed more towards customers and some towards employees. Some arguments that they give are keeping customers happy does give a lot of value to the company as loyal customers are best customers. On the other hand, some companies are employee obsessed as its the employees who are going to get the job done at the end of the day.

    Whats your take on this?
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  • Jeffrey Arulraj

    MemberAug 2, 2013

    Being obsessed about any thing is going to adversely affect the production of the company

    Customer obsession:

    When a firm is customer obsessed it will try to reduce it's price to impress the customer Though most customer gets flattered by the price drop of the commodity they welcome these companies a lot.

    On the other end the company just cut a huge way in it's profit margin. If the company does not manage to sell more products in subsidised rates then they fall into a spiral that leads to it's bankruptcy

    Employer Obsessed:

    When a firm is confident about it's employee the morale and the respect which the employee brings in front of the customer is really funny to watch. But some companies ace their product propaganda by this method very much

    But If that employee fails in his duty the entire firm is about to lose it's respect and all things are lost for the firm when it comes to that customer
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  • Anoop Mathew

    MemberAug 2, 2013

    Nick_Sharma
    I have come around a number of companies with different principles and work models. Some of them are obsessed more towards customers and some towards employees. Some arguments that they give are keeping customers happy does give a lot of value to the company as loyal customers are best customers. On the other hand, some companies are employee obsessed as its the employees who are going to get the job done at the end of the day.

    Whats your take on this?
    Why would you consider being customer obsessed different from being employee obsessed? These two were never a differential threat to each other.

    Almost all companies give importance to their customers. And some big players try to win their customers by hiring better employees.

    P.S.: Can you give an example of two companies which are customer obsessed or employee obsessed? I think this will help enhance and elaborate this debate.
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  • Anoop Mathew

    MemberAug 2, 2013

    Conqueror
    Being obsessed about any thing is going to adversely affect the production of the company
    Quality of Service is maintained by the efficiency of the employees and feasibility of your product - that's when you get customer satisfaction. Companies should take care that their employees are efficient enough and can come up with marketing strategies that can win any customer. Both sides of the coin and I don't see why an affinity should be given just to one side!

    Customer obsession:

    When a firm is customer obsessed it will try to reduce it's price to impress the customer Though most customer gets flattered by the price drop of the commodity they welcome these companies a lot.

    On the other end the company just cut a huge way in it's profit margin. If the company does not manage to sell more products in subsidised rates then they fall into a spiral that leads to it's bankruptcy
    The company you're referring to here is actually the work of the employees. No company just springs up by itself. If the company fails to prosper, it's not because they sell at huge losses to customers alone, it's collectively because of the delays and quality of products/services execution that takes place at various departments or because of the faults in strategy of the management.

    Employer Obsessed:

    When a firm is confident about it's employee the morale and the respect which the employee brings in front of the customer is really funny to watch. But some companies ace their product propaganda by this method very much

    But If that employee fails in his duty the entire firm is about to lose it's respect and all things are lost for the firm when it comes to that customer
    For selling any product, or service, you need people who can lie a lot. All businesses function around lies that are used to welcome more customers and outsmart your rivals. It is only natural that a highly talented employee who does his job well and above expectations be given better perks for his efforts.
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  • Kaustubh Katdare

    AdministratorAug 2, 2013

    The 'obsessed' word is the key in this discussion. When it's about 'obsession' - things may go wrong. No sane business will go customer obsessed to a limit where it hurts the business itself. There are several companies that usually go out of the way to help people; and boy those stories do make it to the media. For example, Flipkart once delivered a book to a person in the train! Right on his seat!

    I'd rather not talk about 'obsession' here. Any company should pay utmost importance to the customers; but they must also protect their employees - whenever it's appropriate. It has to be a part of the company's work culture.
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  • Neeraj Sharma

    MemberAug 3, 2013

    Kaustubh Katdare
    The 'obsessed' word is the key in this discussion. When it's about 'obsession' - things may go wrong. No sane business will go customer obsessed to a limit where it hurts the business itself. There are several companies that usually go out of the way to help people; and boy those stories do make it to the media. For example, Flipkart once delivered a book to a person in the train! Right on his seat!

    I'd rather not talk about 'obsession' here. Any company should pay utmost importance to the customers; but they must also protect their employees - whenever it's appropriate. It has to be a part of the company's work culture.
    Amazon is another company whose work culture is customer obsession. They have numerous stories where they delivered customers with gifts and stuff in very adverse situations.
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  • Sarathkumar Chandrasekaran

    MemberAug 7, 2013

    A balanced obsession is required to run the company .Even the imbalance can create chaos on the other side.A company should produce quality products and give discount to retain customers and it should give bonus,appraisel,reward to encourage employee.
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  • Nayan Goenka

    MemberAug 7, 2013

    Well there is a technical fact to be considered behind these models.

    Employee based are those companies which do not make products/services which are for mass consumption. Like IT companies. They need their employees closer since they are the ones who will make the things run. They are security solution companies where employees play a more significant part.

    Customer based are those companies where the outputs are of mass consumption. Like telecom industry. Every company is targeting the consumers. So they work in that direction. They assign their priorities and work accordingly.
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