Blippar App Lets You Use Smartphone Camera To Browse Things On The Web
Typing a query or a keyword for something you are searching for has become way too mainstream. Welcome to the generation curious, as folks at Blippar make web search even more simple and enjoyable. With the new Blippar app, say goodbye to typing a keyword to search for it. The new Blippar app lets user take photos using smartphone camera and it then provides information related to it. Blippar app is known for providing users with number of services and products using brand-based interactive content. It is also the world’s largest image-recognition and augmented reality platform.
Ambarish Mitra, founder and CEO of Blippar made the announcement about new app at SXSW. Blippar wants to expand the scope beyond brand-recognition to a universal visual search engine. According to Mitra, the soon-to-be-launched version of app that focuses on non-brand products would allow users to reach wide number of products with visual-search. The new Blippar app is expected to launch by mid-April. To begin with, users would be able to have a look at book covers, DVD covers, movie posters etc. written in English. When user blipps one of these items, variety of related information would be presented. For example, if a user blipps a movie poster, he/she would get information about the star cast of movie, theatres where it is currently running, options or suggestions to buy tickets from etc.
Have a look at the demo of Blippar's visual search-
Initially, the app will be targeted for English speaking countries with a limited variety of recognisable objects. But Blippar CEO has promised to add more content for visual search from apples to puppy. To make users’ experience more enjoyable, the entire app would be driven by Blippar’s Augmented Reality engine at the back-end. Each user would get personalised results as the app uses deep learning and Artificial Intelligence. Do share your views about the new Blippar app in comments below.
Via: #-Link-Snipped-#
Ambarish Mitra, founder and CEO of Blippar made the announcement about new app at SXSW. Blippar wants to expand the scope beyond brand-recognition to a universal visual search engine. According to Mitra, the soon-to-be-launched version of app that focuses on non-brand products would allow users to reach wide number of products with visual-search. The new Blippar app is expected to launch by mid-April. To begin with, users would be able to have a look at book covers, DVD covers, movie posters etc. written in English. When user blipps one of these items, variety of related information would be presented. For example, if a user blipps a movie poster, he/she would get information about the star cast of movie, theatres where it is currently running, options or suggestions to buy tickets from etc.
Have a look at the demo of Blippar's visual search-
Initially, the app will be targeted for English speaking countries with a limited variety of recognisable objects. But Blippar CEO has promised to add more content for visual search from apples to puppy. To make users’ experience more enjoyable, the entire app would be driven by Blippar’s Augmented Reality engine at the back-end. Each user would get personalised results as the app uses deep learning and Artificial Intelligence. Do share your views about the new Blippar app in comments below.
Via: #-Link-Snipped-#
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