Birlasoft Announced to Set up a Customer Insight Lab in India
Birlasoft announced investments to set up a Customer Insight Lab at its Bangalore facility in India. Focused on Customer Relationship Management (CRM)– based innovative solutions, the lab will carry out original research and development services to help customers drive business value through innovation, achieve large scale CRM transformations with a reduced ‘Total Cost of Ownership’ & ‘Total Opportunity Value’.
The Customer Insight Lab will serve as an incubation centre for technology offerings such as Customer Analytics, Mobile CRM and Social CRM as well as for vertical-focused offerings including – Wealth Management for the Financial Services industry and Warranty Management for the Manufacturing sector. In addition, CRM Tools, Frameworks, Accelerators and Proof-of-Concepts for our clients will be developed at this center
Source :Company Mail
The Customer Insight Lab will serve as an incubation centre for technology offerings such as Customer Analytics, Mobile CRM and Social CRM as well as for vertical-focused offerings including – Wealth Management for the Financial Services industry and Warranty Management for the Manufacturing sector. In addition, CRM Tools, Frameworks, Accelerators and Proof-of-Concepts for our clients will be developed at this center
Source :Company Mail
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