Member • Sep 20, 2013
Bing Page Zero Search Results : Don't Fight For Being On The First Page Anymore
Bing's engineering team calls their search technology 'Satori' - which, in Japanese, means understanding. The technology allows Bing to make a guess and show information rich snippets right in the suggestion box that expands below the search field. It all takes the same 400 milliseconds that an average human eye takes to blink.
Though this feature is only available for the US audience at the moment, the way it works is quite interesting. If you search for 'Delhi Airport', Bing will quickly show a rich snippet showing information about Delhi Airport and 'tiles' linking to 'Maps', 'Weather', 'Parking', 'Arrivals' etc. If you search for 'Shah Rukh Khan', it will quickly show a Wikipedia snippet about SRK with tiles linking to Images, Videos, Biography, Filmography etc.; based on the guess 'Satori' makes about what you're trying to find. Bing's engineers say that they're targeting multiple domains and the selection of suggestions will expand over period of time. We believe Bing will make use of the cookies to determine your past searching history and make smarter suggestions.
Try it out on : #-Link-Snipped-#
We can't wait to see this feature being rolled out globally, but expect that it will take some time. If you are based in the United States, do give this feature a try and share your views/opinions with us. Do you think Google should quickly roll an update 'inspired' by Bing Page Zero? If this becomes a mainstream way of finding information, what do you think will happen to the SEO industry that collectively aims to put almost every website on the first search results page of search engines?
Source: #-Link-Snipped-#