BigAdda Social Network Shuts Down. Turns Itself Into Ecommerce Site

Reliance owned has ceased being a social network. The site has been turned into a social network and following communication has been mailed to the users-
We value and appreciate your long standing support for In the past few months we explored our potential as an ecommerce portal by providing branded products at profitable deals to you and have found immense success. We are reaching newer heights everyday and hence are planning an expansion in the same arena.
We request you to download all your personal collection of blogs, audio files, video files and images from as we are scaling down our Social Networking services.
Please note that all your old personal data, uploaded on, shall not be available after July 15 2011.
Does this tell us that only money won't make any startup successful? Reliance advertised their social network all over TV and through print media, but it failed to gain any traction. Strong support from people is something that makes a startup successful. What's your take on this?


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