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BBC Perceptive Media Brings The Next Big Thing In TV And Radio

Question asked by Ankita Katdare in #Coffee Room on Jul 4, 2012
Ankita Katdare
Ankita Katdare · Jul 4, 2012
Rank A1 - PRO
BBC R&D team brings the first prototype of a technology called perceptive media. Imagine watching your favorite television show to experience that the story you are seeing has been transformed to adapt exclusively to your personal setting. Won't it become more engaging for you? Well, this all is possible using perceptive media. It adapts the story to the audience without them having to explicitly interact with it, it uses information about the audience to adapt the story within a scope defined by the storyteller. In short, perceptive media tries to eliminate the gap between the between the storyteller and the audience using the existing broadcast technology. It is quite intriguing because this technology is based on the implicit and explicit data we all generate, without triggering a privacy problem.


How cool it would be to have your town’s landmarks weaved into the narrative in a intelligent natural way? Most people may not even notice and assume it was selected by the storyteller in advance. So, BBC brings out the first prototype is an audioplay called "Breaking out." We think you should go check it out here: and share your feedback with us.

Via: The Next Web | BBC Blog Posted in: #Coffee Room

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