ASUS Zenfone Series Smartphones To Be Launched In China On April 11

Hardware major Asus had earlier announced a new smartphone range called ZenFone at the CES 2014. The technical details and the launch date were only being rumored until now. The company has now stepped up and cleared the air via a post on its Sina Weibo (China's Twitter) account. The ZenFone 4, ZenFone 5 and ZenFone 6 smartphones will be launched in China on April 11. For now, the global availability of these phones has not yet been declared. All three smartphones will be able to support upto 2 SIMs and will run on Android 4.3 but thankfully, the company has promised to update the OS to Android 4.4 KitKat.
The Asus ZenFone 4 will contain a 4-inch WVGA (800 x 480 pixel) resolution display. The phone will contain 1 GB RAM and an internal memory of 4 GB expandable upto 64 GB using a microSD card. The phone also has a 5 MP rear camera and a 0.3 MP front camera. All these will be powered by a dual-core 1.2GHz Intel Atom Z2520 processor with Quad-Thread Hyper-Threading Technology. The phone is priced at a decent low price of roughly $100 (or Rs. 6,100). The phone has a battery of capacity 1170mAh and has the dimensions of 124.4x61.4x11.2-6.3mm. Possibly aimed at the first-time smartphone users, especially teenagers, the phone will be available in 5 colors- red, white, black, blue and yellow.

Asus ZenFone 5, a level up from the ZenFone 4, is powered using a 2 GHz dual-core 2GHz Intel Atom Z2580 with Quad-Thread Hyper-Threading technology. It has a RAM of 1 GB and an internal memory of 8 GB, expandable upto 64 GB. ZenFone 5 has the rear and front cameras of 8 MP and 2 MP respectively. The 5 inch IPS technology screen displays a resolution of upto 720p. It packs a battery of capacity 2050mAh and is available in 4 colours- black, white, red and gold. The phone measures 148.2 x 72.8 x 10.3-5.5mm in size. The price of this phone will be about $50 more than the ZenFone 4 which means that one has to shell out about Rs. 9,100 for a ZenFone 5.
Now the ZenFone 6 is no different than the ZenFone 5 but has a screen size of 6 inches. The phone also sports a 13 MP rear and a 2 MP front camera. It also has a greater battery capacity of 3230 mAh and is the largest among the three measuring 166.9 x 84.3 x 9.9-5.5mm. It is priced at about $200 or Rs. 12,150.
Asus surely appears to be targeting the growing smartphone markets in developing countries. If launched in India, the ZenFone range will be a definite competitor for local as well as global handset companies.

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