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  • Apple Inc. buys Quattro to power mobile advertising through iAds

    Kaustubh Katdare

    Kaustubh Katdare

    @thebigk
    Updated: Oct 11, 2024
    Views: 701
    Apple is certainly unhappy with the Google-AdMob deal. Steve Jobs mentioned that the search through mobile devices is not at the same level as searches through Dekstop. They first tried to buy AdMob (which is the largest player in mobile advertising), but Google snatched the deal from them (for $750m).

    Apple's iAds will power advertising on iPad and iPhones. Do you think Apple's getting into war with Google?
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