Apple Electric Car aka "Project Titan" Details Emerge - Is Apple Foraying Into Automobiles?
Apple's got several hundred engineers working on Project Titan - which is an electric car likely in the form of a minivan. The news may come as a surprise to many of you because an electric car is not something you'd expect from a company that's known across the world as the one that makes pocket-sized electronic gadgets. The <a href="https://www.wsj.com/articles/apples-titan-car-project-to-challenge-tesla-1423868072" target="_blank" rel="noopener noreferrer">Apple Gears Up to Challenge Tesla in Electric Cars - WSJ</a> has reported that Apple's rolling up sleeves to challenge Tesla in the electric cars market.
There isn't much concrete information available at this time. WSJ notes that it could be several years before we'd actually see an Apple branded car on the streets. However, it's interesting to note that Apple's been hiring <a href="https://www.theverge.com/2015/2/13/8034713/apple-car-auto-carplay-dashboard-future" target="_blank" rel="noopener noreferrer">Why is Apple hiring up automotive experts? - The Verge</a> and WSJ report says that the project's been under development at Apple for over a year under engineer from Ford and Steve Zadesky. Apple staff has already been in touch with several companies that could manufacture car parts for Apple and one company WSJ names is "Magna Steyr", the one that's built cars for top automobile brands like Mercedes and BMW.
One probable reasoning for Apple hiring auto engineers could be to enhance their '<a href="https://www.apple.com/ios/carplay/" target="_blank" rel="noopener noreferrer">iOS - CarPlay - Apple</a>' offering. The CarPlay is quite limited in scope and definitely needs enhancements. The buzz in the social media hints at Apple wanting to reinvent the cars; like they reinvented mobile phones with the iPhone.
If Apple indeed decides to foray into automobile markets and challenge Tesla; it's going to be quite an interesting battle to follow. We're curious to know how many of you think Apple will eventually foray into the world of electric cars and automobiles? After all, Apple can do almost anything they want with billions and billions of dollars in their pockets.
There isn't much concrete information available at this time. WSJ notes that it could be several years before we'd actually see an Apple branded car on the streets. However, it's interesting to note that Apple's been hiring <a href="https://www.theverge.com/2015/2/13/8034713/apple-car-auto-carplay-dashboard-future" target="_blank" rel="noopener noreferrer">Why is Apple hiring up automotive experts? - The Verge</a> and WSJ report says that the project's been under development at Apple for over a year under engineer from Ford and Steve Zadesky. Apple staff has already been in touch with several companies that could manufacture car parts for Apple and one company WSJ names is "Magna Steyr", the one that's built cars for top automobile brands like Mercedes and BMW.
One probable reasoning for Apple hiring auto engineers could be to enhance their '<a href="https://www.apple.com/ios/carplay/" target="_blank" rel="noopener noreferrer">iOS - CarPlay - Apple</a>' offering. The CarPlay is quite limited in scope and definitely needs enhancements. The buzz in the social media hints at Apple wanting to reinvent the cars; like they reinvented mobile phones with the iPhone.
If Apple indeed decides to foray into automobile markets and challenge Tesla; it's going to be quite an interesting battle to follow. We're curious to know how many of you think Apple will eventually foray into the world of electric cars and automobiles? After all, Apple can do almost anything they want with billions and billions of dollars in their pockets.
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