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@Ankita Katdare • 11 Sep, 2015
AmazonBasics was first introduced in 2009 in the US and has been gradually made available in the company's major markets across the world. Today, the company has announced the launch of AmazonBasics products in India by introducing several products in the categories such as accessories for cameras, home theatre, Hi-Fi audio and computers. Though right now, the category only caters to the consumer electronics, Amazon has promised to bring several other products in months to come. In the worldwide market, under AmazonBasics, one can buy kitchen and dining kits, video games, cameras as well as cell phone accessories.


What exactly is AmazonBasics?

AmazonBasics is the category where Amazon sells products created by unknown manufacturers by rebranding them under the title 'AmazonBasics'. These rebranded products from lesser known companies sell well via Amazon and are therefore a great win-win for manufacturers as well as buyers as Amazon provides 1 year warranty on each product in this category.

How to access AmazonBasics products?

Simply go to Amazon India website and use the Keyword 'AmazonBasics' along with your normal search query in the website's search bar located at the top. A list of all the products with the title will show up and you can buy them in the regular way.

Among the various products available at the launch, we found - USB 2.0 Cables, Apple Certified Lightning to USB Cables, HDMI to DVI adapters, DisplayPort to VGA adapters, Optical cables, Audio cables etc. to be listed on Amazon India website. Check more here.

Why is AmazonBasics popular in US?

First and foremost reason for the self-branded products to work in US is that it's considerably cheaper (at least 20-30% less price). Secondly, the AmazonBasics products are shipped in what is called 'frustration free packaging' - wherein the packaging material is eco-friendly (It is recyclable), ships cheaply and can be opened by the buyer very easily.

There's no word as of now whether either of those features are being made available in India.

Rapid Expansion of Amazon's Services in India -

Amazon is rapidly expanding its market in the country and it recently announced their new crowd-sourced publishing platform called 'Kindle Scout' in India. On this platform, authors get to upload their unpublished novels and readers get to nominate these drafts for around 45 days. The novel that receives sufficient nominations is chosen by Amazon to be published via their in-house company called 'Kindle Press'. Moreover, the author gets $1500 as advance, marketing assistance as well 50 percent royalties on the published book.

Last month, the e-commerce giant also announced a shopping app for Android titled 'Amazon Underground' that offers various paid games and apps on Google Play as free apps on its platform. (The app is yet to be available in India).

What are your thoughts about the arrival of AmazonBasics in India? Share with us in comments below.
@Satya Swaroop Dash • 11 Sep, 2015 In the past, we had one of two choices for data, audio and video accessories. We could either buy them from Ebay for really cheap prices or from our local retailer who would brag about their reliability, offer no warranty what so ever and charge an amount that satisfies his whimsy. With Amazon Basics, the Jeff Bezos owned company claims that they are selling good quality stuff for average prices. The 1 year warranty is definitely a good thing but is the price worth it?

Let’s take the example of AmazonBasics USB 2.0 Cable - A Male to Micro B - 6 Feet (1.8 Meters) – Black. The product costs Rs. 299 which is a lot. A cheap variant on Ebay is around Rs. 49. So why would a budget conscious guy go for the Amazon Basics one ?

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