7 C’s of Communicating:

1. Clear

#Ensure that your messages are clear, so that they are effective.

1. Concise

#Trough brevity, there’s clarity; less is more. Speak through the words that your intended audience is comfortable with, no more or less than absolutely necessary.
#Know the language familiar to your audience.
#Eliminate buzzwords.

1. Concrete

#You have a choice in your writing to use concrete (specific) or abstract (vague) words. While each has a place in business writing, concrete terms are typically more
accurate and believable.

1. Correct

#Accurate and correct content ranges in characteristics from the value of comprehensiveness of expertise shared on any given subject, to spelling, grammar, punctuation and
format.

1. Coherent

#Messages must make sense. They must be digestible. They must connect with those who come into contact with them. A message’s flow and processing should be seamless.

1. Complete

#Information must be complete and definitive, ensuring that more questions are answered than raised.

1. Courteous

#Establishing goodwill is as much a function of delivery as it is format.
#Ensure that messages and stories are thoughtful and worthy of the intelligence and emotions of those whom we’re trying to reach.