YouTube Labs: Test Tube to test smart topics

YouTube will turn on an experiment in TestTube, its lab, in which users will be able to see what the company is calling "topics" above videos they find through search results or that are shared among friends.

"People don't know what to search for because they don't know what's there," Nandy said, referring to how Internet search and video search are two different problems.

When you search on Google, you're generally looking for a defined result, you just don't know where it's located. But when you're looking to be entertained, and you search for something like "funny videos," how is YouTube supposed to know what is actually funny, and what is merely stupid yet was labeled "funny lol!" by some user?

To try and solve that problem, YouTube has decided to put these "topics" front and center on videos as to evaluate how they are used.
"We're really creating a language of discovery," Nandy said. It's not clear when YouTube might be ready to bring this into wider distribution, but those interested in checking it out should be able to opt into the program tonight at TestTube.

Source: Cnet

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