Philips is a leading name in the world of bulbs and lights. Apple is a big name in the world of mobile phones and apps. What happens when the two meet? You get Philips Hue - the light bulbs that makes the most of 'Wi-Fi Lighting' and the power of mobile or tablet apps. Beginning Tuesday, Apple retail stores across United States will see an entry of Philips Hue light bulbs making Apple take a step in the world of home automation. Trust us, Hue is quite an amazing bulb and it's cool and fun to use. We'll show you a demo in a minute, but before that a little about this bulb and how it works. Philips calls Hue as the smartest bulb on the planet. It's actually a home-automation product from Philips which combines Wi-Fi with LED home lighting system. An iOS app running on iPhone or iPad can be used to control the bulb. The most interesting part of the Hue is that it changes colours and you can define the colours you want in real time from your mobile app. You can not only turn the lights on and off, but also make them brighter with a touch on your iPad. The most fun part is changing the colors of the bulb. You can select the color you want from color pallet or even from a picture. The Philips Hue start kit comprises of three LED bulbs and a wireless bridge which plugs into your home router. You'll then have to put the bulbs in place of your regular bulbs and you're good to start your experiment. You don't need any special type of fittings for the Hue bulbs. The iOS app will allow you to edit the scenes and create your own along with options like 'All Off' or 'Reading Mode'. It's important that the bulbs and your mobile device are connected to the same wireless network. The bulbs use ZigBee technology to reduce the power consumption and allow signal transfer between the bulbs. Being an open standard, Philips hopes that the developer community will embrace it and develop innovative apps for their new lighting system. The start kit costs $199 with each additional bulb requiring $59. If you think that's a lot of money, then Phillips assures you that the bulbs have a life-span of 15 years (OR ~15000 burning hours). If that's not enough, the company promises that their bulbs will use a fifth of energy your regular bulbs use. That surely is value for money! Check out this cool demo of Philips Hu bulbs in action along with the app - http://player.vimeo.com/video/51691017?badge=0 hue - Master Video from Philips Color Kinetics on Vimeo.