Paywall Support Increases, Washington Post To Join In 2013
Love to read news online for free? Well, it's time you start paying for it! A new trend “paywall†is taking print media by storm and a lot of big publication houses are thinking to implement it. According to trade website News and Tech, more than 300 US dailies already have paywalls and a lot others are joining.
Paywall is a system that stops a user from accessing the online content for free. Now, it depends on the particular organization, how do they want to implement it? They might put all the content on paywall, charging the user for everything he reads online, or they might allow some free or “metered†content, which user can access for free. Many big newspaper groups including McClathy have implemented paywalls and many more are supposed to join in near future.
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According to Don Grahm, chairman of Washington Post, “We are obviously looking at paywalls of every type. We are going to continue to study every model of paywall and think about that, as well as thinking about keeping it freeâ€. The main idea behind implementing paywalls is to increase revenue. Though these sites get money through advertising, but looks like that's not enough. Before paywalls were in trend, different newspaper groups tried to increase their online readership through different social networks. Most of them have facebook apps to promote social reading, but the idea didn't get expected success.
 Though it looks like a simple idea, there are a lot of drawbacks too. First, they will have to decide which contect should be brought under paywall and which should be metered. Secondly, when user pays for something, he excpect some quality in return otherwise the idea may backfire.
Paywall is a system that stops a user from accessing the online content for free. Now, it depends on the particular organization, how do they want to implement it? They might put all the content on paywall, charging the user for everything he reads online, or they might allow some free or “metered†content, which user can access for free. Many big newspaper groups including McClathy have implemented paywalls and many more are supposed to join in near future.
#-Link-Snipped-#
According to Don Grahm, chairman of Washington Post, “We are obviously looking at paywalls of every type. We are going to continue to study every model of paywall and think about that, as well as thinking about keeping it freeâ€. The main idea behind implementing paywalls is to increase revenue. Though these sites get money through advertising, but looks like that's not enough. Before paywalls were in trend, different newspaper groups tried to increase their online readership through different social networks. Most of them have facebook apps to promote social reading, but the idea didn't get expected success.
 Though it looks like a simple idea, there are a lot of drawbacks too. First, they will have to decide which contect should be brought under paywall and which should be metered. Secondly, when user pays for something, he excpect some quality in return otherwise the idea may backfire.
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