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Flipkart Same Day Delivery Guarantee - Too Good?

Discussion in 'Entrepreneurship | Startups | Business' started by Kaustubh Katdare, Apr 28, 2014.

  1. Kaustubh Katdare


    Engineering Discipline:
    Flipkart has announced the 'Same Day' delivery guarantee, if you are located in Mumbai, Delhi, Bangalore, Noida, Gurgaon, Faridabad, Kolkata, Navi Mumbai or Thane. The condition is that you should place your order before 12 noon and Flipkart promises to deliver your order at your on that day itself. Flipkart's so confident that as an introductory offer, they're promising to deliver your order free of cost (up to Rs. 5000) if they are unable to fulfil the promise.

    However, the faster service comes at a price and while the regular price is going to be Rs. 200; you can get it for Rs. 140 for a limited time, till April 30. You will get 'Same-Day' delivery option while checking out the items in your shopping cart. Note that the orders are delivered till 9 PM every day.


    This new, faster deliver service comes in addition to Flipkart's already successful 'In-a-day' delivery guarantee. If you are located in Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida, Pune, Ahmedabad, Chandigarh, Faridabad, Ghaziabad, Gurgaon, Jaipur, Kolkata, Nagpur, Agra, Ambala, Bhatinda, Davangree, Hissar, Hubli, Ludhiana, Meerut, Navi mumbai, Panipat, Patiala or Thane, you can get your order delivered the next day, provided you place your order by 6 PM. The charge for in-a-day guarantee is Rs. 90.

    Flipkart's been working on improving their delivery model for a long time now and has already established it's own courier service. I've following questions:-
    • Do you think price of Rs. 200 is justified on same day delivery guarantee?
    • Shouldn't Flipkart deliver the goods as soon as they can; anyways, without charing the customer extra for the service?
    • How important it is for you to get your order delivered in shortest possible time?
    • Do you plan to use the service anytime in near future? If yes, what's your reasoning?
  2. SarathKumar Chandrasekaran

    Engineering Discipline:
    The service charge is high and it would be nice if it is 100rs and i would use it for lastminute bdy gift purchase
    • Like Like x 1
  3. Pensu

    Pensu Star

    Engineering Discipline:
    Computer Science
    This is a good move. Having your own logistics service can do wonders for you and Flipkart has proved it time and again. I think they do try to deliver the items as soon as possible, and I am not sure if it would be possible to have the same day guarantee for every product, even for Flipkart! Plus I guess 200 bucks isn't too much if you are ordering something at 11 and getting it delivered at 6 without moving your ass!
    • Like Like x 1
  4. Ankita Katdare


    Engineering Discipline:
    Computer Science
    The confidence is remarkable. I think Flipkart must've felt the need among its customers. Like, a lot of people might have requested for such a service.
    3 days back, one of my friends called me to ask if she should order something for her parents on Jabong.
    "They have written 7-8 delivery days", she said. Apparently, she had forgotten her parent's anniversary and now wanted to gift them something as soon as possible.

    Another problem she faced was that She had ordered two items. Each had a different delivery date. She wanted to synchronize it so that both gifts reach her home on the same day. Not possible at some e-commerce portals.

    'Same Day' delivery guarantee - might come handy to people, who are ready to spend the extra buck, to get the service the way they like it.

    For example, people buying clothes or decoration items just a day before some "Big event". I wonder how many are they.
  5. micheal john

    micheal john Addict

    Engineering Discipline:
    Computer Science
    same day delivery is good, but coast is high.
  6. Vikram S Bargah

    Engineering Discipline:
    That's definitely a need of the day .Customer has to wait from 3 - 10 days to get its product delivered .Now, the same product is being delivered to him the same day. that means the company is making extra efforts (even much more against those extra bugs)to make that happen for its customer.

    Its a type of emergency service provided to the customers. (If you want it today pay more or else wait for couple of days)

    Well all the TATKAL Schemes (Ticketing, Passport, Medical .. almost everything) are doing it.

    Thumbs up for the Service Flipkart.:thumbsup:
    • Like Like x 1
  7. Rajni Jain

    Rajni Jain Star

    Engineering Discipline:
    Computer Science
    I really appreciate this initiative taken by Flipkart , as @Ankita Katdare said if we had forgotten to order something for any event and don't have time to search in market, will definitely avail this service.As far as delivery charges are concern Rs 200 is not too much as we already get things cheaper on eCommerce sites.
  8. SarathKumar Chandrasekaran

    Engineering Discipline:
    How about flipkart's move to throw away products (shipping) for free for those who order producta via flipkart mobile app.
    Can we expect it for a longer run or its just an stunt to increase app usage?
    @Kaustubh Katdare
    @Ankita Katdare

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