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Why Apple iPhone / iPad Ads Show Time : 9:41 AM Always!

Discussion in 'The Café - General Discussions On Everything' started by Kaustubh Katdare, Aug 3, 2014.

  1. Kaustubh Katdare


    Engineering Discipline:
    The credit for this research goes to An interesting blog that I'd recommend to everyone. Frankly speaking, I did not notice; and know you you didn't either, that every iPhone or iPad launch shows the time 9:41 AM. Want a proof? Go to: or . Note that there are a few ads that have shown the time at 9:42 AM, but majority will still show 9:41 AM. Interesting find, right? Read on!

    It's got nothing to do with the overall 'design' and aesthetics; but it's got an interesting story behind that time. Just get ready to appreciate the perfectionist approach of Mr. Steve Jobs and the values he set in the company that are still followed after he's gone.


    It started at the launch of iPhone at Macworld 2007. Steve Jobs had practiced and perfected his presentation and he calculated that the exact time iPhone would be launched will be 9:41 AM. With that time in mind, Jobs got the media team at Apple to design the slides to show the iPhone showing 9:41 AM. When iPhone was actually revealed, the slide showed the EXACT TIME - 9:41 AM. I'm sure no one really noticed it, but that's how much attention he paid to stuff he did. No wonder Apple reached never seen before heights from a point of bankruptcy.

    That's OK! But what's more important is that his level of perfection has continued by the leaders that worked with Steve Jobs. Almost every other launch of the phone and tablet from Apple has been carried with time-precision. Look (click for bigger image) -

    steve_ipad2. iphone_4S_941. iphone_5S_941. ipad_air_941.

    No doubt Apple continues to be one of the top and very polarizing electronics company of our times.

    Would love to know your thoughts! Have you ever worked with such a precision and care and love? Do you think it'd make a difference?
    • Like Like x 4
    • Informative Informative x 1
  2. Kedar Malwadkar

    Engineering Discipline:
    Great Perfection! :thumbsup:
  3. sea_j

    sea_j Apprentice

    Engineering Discipline:
    great... (y)
  4. ankesh.cs2007

    ankesh.cs2007 Apprentice

    Engineering Discipline:
    Computer Science
    If you ever noticed ads of clocks shows 10:10:36..anyone know theory behind it

    Engineering Discipline:
    hmm ithink the time of hitlers death
  6. Kaustubh Katdare


    Engineering Discipline:
    It only makes the clocks look pretty; without hiding any of the main digits (3,6,9,12)
  7. Abhishek Rawal


    Engineering Discipline:
    Electronics & Communications
    No no! it indicates the date when world will end : 10/10/36 ;) 2036 it is! :mrgreen:
    • Informative Informative x 1
  8. Kaustubh Katdare


    Engineering Discipline:
    That makes sense. :confused: You're a genius!
: Apple, iPhone, Ipad

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