The credit for this research goes to guruprasad.net. An interesting blog that I'd recommend to everyone. Frankly speaking, I did not notice; and know you you didn't either, that every iPhone or iPad launch shows the time 9:41 AM. Want a proof? Go to: https://www.apple.com/in/iphone/ or https://www.apple.com/in/ipad/ . Note that there are a few ads that have shown the time at 9:42 AM, but majority will still show 9:41 AM. Interesting find, right? Read on! It's got nothing to do with the overall 'design' and aesthetics; but it's got an interesting story behind that time. Just get ready to appreciate the perfectionist approach of Mr. Steve Jobs and the values he set in the company that are still followed after he's gone. It started at the launch of iPhone at Macworld 2007. Steve Jobs had practiced and perfected his presentation and he calculated that the exact time iPhone would be launched will be 9:41 AM. With that time in mind, Jobs got the media team at Apple to design the slides to show the iPhone showing 9:41 AM. When iPhone was actually revealed, the slide showed the EXACT TIME - 9:41 AM. I'm sure no one really noticed it, but that's how much attention he paid to stuff he did. No wonder Apple reached never seen before heights from a point of bankruptcy. That's OK! But what's more important is that his level of perfection has continued by the leaders that worked with Steve Jobs. Almost every other launch of the phone and tablet from Apple has been carried with time-precision. Look (click for bigger image) - No doubt Apple continues to be one of the top and very polarizing electronics company of our times. Would love to know your thoughts! Have you ever worked with such a precision and care and love? Do you think it'd make a difference?