Tablet Markets Are Growing In Small Towns & Tire II Indian Cities
Indian electronics market is going ga-ga over the low cost tablets and mobile phones, thanks to the accelerated growth of players in this domain viz. Micromax, Karbonn, Lava, Spice Telecom, Zync, Blue Berry and so on. The companies have identified the demand in the market and have launched an array of Sub Rs. 10,000 mobile phones and tablets. The latest ET report says that close to 50% of the sales of these tablets come from small towns and Tire II, III cities in India.
The company representatives say that the demand and requirements of the customers from small towns isn't much different from their urban counterparts. Once they experience the variety of things they can do on the tablet, most people tend to choose a tablet over similarly priced smart-phone. The bigger size of the screen and ability to almost everything (phone calls, messages, apps) that you can do on phone is one of the major factor in purchasing decision.
Helping Penetration Of Tablets In Indian Markets
I think this indeed is a great news - which will help adoption of computing devices all over India. Subsequently this will ensure that the broadband (both wired and wireless) penetration increases in all the non-metro cities. The tablets offer a lower cost solution to traditional desktops and laptops and the learning curve is minimal.
The Challenge:
The bigger challenge would be to 'force' people to use the tablets for educational purposes. Tablets, from my own experienced have remained mostly an alternate entertainment device. Educational content is rapidly being developed for the tablets but the delivery still remains a problem. With the current rate of adoption of education delivery over tablets - it'd take several years and I hope not but we'll have a new kind of device for personal computing.
The company representatives say that the demand and requirements of the customers from small towns isn't much different from their urban counterparts. Once they experience the variety of things they can do on the tablet, most people tend to choose a tablet over similarly priced smart-phone. The bigger size of the screen and ability to almost everything (phone calls, messages, apps) that you can do on phone is one of the major factor in purchasing decision.
Helping Penetration Of Tablets In Indian Markets
I think this indeed is a great news - which will help adoption of computing devices all over India. Subsequently this will ensure that the broadband (both wired and wireless) penetration increases in all the non-metro cities. The tablets offer a lower cost solution to traditional desktops and laptops and the learning curve is minimal.
The Challenge:
The bigger challenge would be to 'force' people to use the tablets for educational purposes. Tablets, from my own experienced have remained mostly an alternate entertainment device. Educational content is rapidly being developed for the tablets but the delivery still remains a problem. With the current rate of adoption of education delivery over tablets - it'd take several years and I hope not but we'll have a new kind of device for personal computing.
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