Price of Yu Yureka: Rs. 12, 499?

@satya-swaroop-YDeBJM • Oct 23, 2024

Oct 23, 2024

1.2K

Just when we thought that the price of Yu Televentures’ first smartphone was too good to be true, it turned out to be. When the phone was announced the price was set at Rs. 8999 but today while buying the phone I received a shocker. First I could not buy the phone in time and I was asked to join the waitlist. As soon as the deal got over, the price increased to Rs. 12,499 and the “add-to-cart” option enabled. Clicking the “add to cart” option led me to blank cart because all the phones by then had been sold out.

Either this is a glitch on part of Amazon India or an extremely deceptive way to selling a smartphone.

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Ankita Katdare

@abrakadabra • Jan 13, 2015

That's quite something. I received the invite to purchase too (I had registered long back).
After reading your post, I went to amazon to check the product. On searching 'Yu Yureka' there is no listing for the phone. I don't get any relevant search result.
Is the phone removed from the site? Or will it be only available for the few minutes or seconds of the flash sale?
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Ankita Katdare

@abrakadabra • Jan 13, 2015

Ok I searched for it in my mailbox and found this link - #-Link-Snipped-#

#-Link-Snipped-# The price is not listed there. It seems they might've removed it.

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Satya Swaroop Dash

@satya-swaroop-YDeBJM • Jan 13, 2015

So the price was an error of some kind.

One of interesting things that I also discovered about the Yu Yureka Amazon sale was they are delivering the product at select localities within the same city. For example they are delivering the phone at the PIN code 751001 which represents area where all the state government offices are located but they aren't delivering it in the suburban areas of the Bhubaneswar city such as 751020, the area where I stay.

Finally, the thing that made me not buy this phone is after-sales support. Sure they are promoting the fact that they will deliver door-step pickup and return of service requests but is it really possible for a company to do so. They will not be providing support at Micromax service centers as they are operating under a new company YU Televentures. This is like Lava and Xolo thing all over again. I did not but Xiaomi because they have outsourced to a service center that is responsible for handling service requests of multiple companies.
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Satya Swaroop Dash

@satya-swaroop-YDeBJM • Jan 14, 2015

More incriminating information regarding the Yu Yureka sale has surfaced. A blogger claims that Yu and Amazon managed to sell less than 3000 units during the flash sale.
More information available in the following link:
<a href="https://captnemo.in/blog/2015/01/13/yu-yureka/" target="_blank" rel="nofollow noopener noreferrer">Yu were mislead · Abhay Rana</a>

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Satya Swaroop Dash

@satya-swaroop-YDeBJM • Jan 14, 2015

Finally an official statement by Amazon India on their Facebook page: #-Link-Snipped-#

Case closed: Technical Glitch it is.

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