What do you think about notifications and alerts from mobile apps?

I'm curious to know whether our CEans find notifications and alerts from various installed mobile apps useful. I read a conversation on LinkedIn that was on the lines "Flipkart sends me more notifications every day and Amazon, once in a while - all my orders go to Amazon".

Do you get irritated by the notifications or find them useful?
Aashish Joshi

Aashish Joshi

Branch Unspecified
Too many notifications can indeed be irritating. My wife has Jabong's app and I see at least a 1 - 2 notifications every day - not cool!

However, without notifications companies can't make their customers aware of new features, sales, etc. I guess tying the notifications to the type of search done by the customer may be the key - i.e. notify the customer about something they really appear to be interested in.

MixPanel is an interesting service that allows you to get to know what your customers are doing. It also allows you to push app or email notifications and see how many notifications were opened, etc.
Thank you for the comment, @Aashish Joshi. Would it make any difference if these notifications were sent my email instead of push notifications?

I think I'd be okay with 1 notification every 2 days from the app that I actively use. But most of the shopping apps are so hungry for user's attention that they become irritating.
Notifications that popup in mobile app would be better than email.i would never want to gety inbox filled with notification mail. Only important credentials to be i am interested in my inbox
Aashish Joshi

Aashish Joshi

Branch Unspecified
Kaustubh Katdare
Would it make any difference if these notifications were sent my email instead of push notifications?
Personally, I prefer app notifications - they're easy to "digest" (read & take some action or just dismiss). 😀

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