Tara means business - even without an MBA
Tara roped in her friend Valen (Valentina) and discussed possibilities of some new business. Weather was hotting up. So, why not set up a lemonade stand?
First Rama was approached to provide the merchandise. My daughter was neck deep in work and declined. The pair then went to Valen's mother, who also backed off. The pair trudged back to Rama for bottled cranberry juice.
Rama scotched the idea saying only fresh juice should be sold.
The disgruntled two sat on the steps for a review. All the running around making them thirsty, they came in for a drink of water.
Bingo! Business idea.
Tara said,'If we are thirsty others must be also. Let us set up a water stall'. Promptly they prepared posters and set up shop with coloured cups and cold water.
The house is at a stretch where the road starts an incline and passing cars tend to slow down. Valen tried to flag down passing cars tempting passengers with offer of cold water.
Tara recruited a couple of marketing executives (neighbours' kids two years younger). She sent them off to the nearby childrens' park telling the kids to spread the word among thirsty players in the park about the water stand.
Seemed to have raked in US$ 3 before the stupefied mothers discovered what was afoot and closed shop.
I am now worried about what is in store for me when she turns up in Bangalore later in July.
(Tara is my seven year old grand daughter living in the US)
First Rama was approached to provide the merchandise. My daughter was neck deep in work and declined. The pair then went to Valen's mother, who also backed off. The pair trudged back to Rama for bottled cranberry juice.
Rama scotched the idea saying only fresh juice should be sold.
The disgruntled two sat on the steps for a review. All the running around making them thirsty, they came in for a drink of water.
Bingo! Business idea.
Tara said,'If we are thirsty others must be also. Let us set up a water stall'. Promptly they prepared posters and set up shop with coloured cups and cold water.
The house is at a stretch where the road starts an incline and passing cars tend to slow down. Valen tried to flag down passing cars tempting passengers with offer of cold water.
Tara recruited a couple of marketing executives (neighbours' kids two years younger). She sent them off to the nearby childrens' park telling the kids to spread the word among thirsty players in the park about the water stand.
Seemed to have raked in US$ 3 before the stupefied mothers discovered what was afoot and closed shop.
I am now worried about what is in store for me when she turns up in Bangalore later in July.
(Tara is my seven year old grand daughter living in the US)
Replies
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Kaustubh Katdare#-Link-Snipped-# - that's incredible! I think Tara and her friend have already succeeded in one of the most difficult things in business - asking for money for your product/service. I had that fear even after graduating from engineering college. My college had asked me to redo our alumni website and I was totally sleepless at the thought of asking money for my services!
I believe 'business' and main aspects of business viz. administration, selling, marketing and finances should be a part of school curriculum. That's how we'll produce more entrepreneurs!
All the best to Tara & Valentina. Curious to know what's the name of their water selling startup? Excited about their India expansion plan!
PS: In India, they're going to face some challenge from companies that sell water: Viz. Coca Cola and Pepsi 😀 . -
Ramani AswathNot to mention the tanker Mafia in Bangalore!
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