Reverse Innovation - Your Thoughts?
Vijay Govindarajan delivers a thought provoking talk on 'Reverse Innovation,' a term he co-defined referring to innovation emerging from developing nations.
If a product costs $100 in US, it should cost $10 in urban India and $1 in rural India.
Mr. Govindrajan's Bio:
A New York Times and Wall Street Journal Best Selling Author, Vijay Govindarajan is Coxe Distinguished Professor at Dartmouth College's Tuck School of Business and Marvin Bower Fellow at Harvard Business School.
Govindarajan worked as General Electric first chief innovation consultant and professor in residence from 2008-10. While working at GE, Govindarajan co-authored a paper entitled "How GE Is Disrupting Itself" with Chris Trimble and GE's CEO Jeffrey Immelt."How GE Is Disrupting Itself," which introduced the idea of reverse innovation.
Listen to the talk and discuss your thoughts about reverse innovation.
If a product costs $100 in US, it should cost $10 in urban India and $1 in rural India.
Mr. Govindrajan's Bio:
A New York Times and Wall Street Journal Best Selling Author, Vijay Govindarajan is Coxe Distinguished Professor at Dartmouth College's Tuck School of Business and Marvin Bower Fellow at Harvard Business School.
Govindarajan worked as General Electric first chief innovation consultant and professor in residence from 2008-10. While working at GE, Govindarajan co-authored a paper entitled "How GE Is Disrupting Itself" with Chris Trimble and GE's CEO Jeffrey Immelt."How GE Is Disrupting Itself," which introduced the idea of reverse innovation.
Listen to the talk and discuss your thoughts about reverse innovation.
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