27 Feb 2017

Plain packets help smokers quit by killing brand identities

Quote:
The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.
The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.
Endquote
Plain packets help smokers quit by killing brand identities

Be the first one to reply

Share this content on your social channels -

Only logged in users can reply.