Japan's LINE Messenger App With Funky Virtual Stickers Now Available In India.

Tapping into one of the fastest smartphone markets, Japanese internet enterprise Line Corporation recently announced the launch its popular free-calling and messaging mobile app LINE in India, and its brand marketing campaign comprises a series of TV commercials aimed at the Indian youth. Their first TV commercial was launched in India on June 30th, stressing on the 'group voice chat' and the 'virtual sticker' features.


LINE came into existence following the communications breakdown due to the tsunami in Japan and the subsequent earthquakes, and has been branching out all over the globe ever since. This mobile messenger service has been an instant hit with the Japanese smarts, having drawn over 45 million users from Japan alone, and that too within just 23 months since its launch. Overall it has attracted around 180 million users in the same time bracket. The most attractive offering of this app is definitely the Virtual Stickers, which add humor to the instant messages- a major reason for the rapid rise of LINE. The sticker characters are LINE's originals, and even include a few ever-favorites like Disney, Hello Kitty and Iron Man.

Commenting on the India launch, Akira Morikawa, CEO of Line Corporation, said,

LINE has grown at a tremendous speed to reach more than 180 million in only 23 months after its launch. Today, it delivers 5 billion calls and messages across the world on its network per day. In fact, LINE is amongst a few services globally which has received an enthusiastic response by the young generation in many countries in such a short period. After witnessing solid growth in Asia, Europe and US, making inroad into the Indian market was a part of our overall strategy. With its huge youth population, increasing mobile and internet penetration, lowering bandwidth costs, India makes a hotbed for LINE messenger application which will change the way people communicate in the country.

Also, its availability on smartphones and PCs and its compatibility with operating systems spanning Android, Windows Phone, Blackberry, Nokia Asha and Mac, this app comes muscled in with features and functionalities that make for a truly connected experience.