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How long does Google take to update rankings after SEO?

Question asked by Kaustubh Katdare in #SEO on Dec 9, 2019
Kaustubh Katdare
Kaustubh Katdare · Dec 9, 2019
Rank A1 - PRO

I'm curious to know how long does Google take to update its index and rankings after we implement SEO changes on our website? Right now, there seems to be a common belief that it may take anywhere between 4 - 6 months for Google to respond to the changes. 

However, my observations have been different. I've seen Google respond within as little as 2 weeks to show if your SEO updates where good or bad. 

Can someone throw some light on this? 

Posted in: #SEO
Mohit Patil
Mohit Patil · Dec 9, 2019
Rank C2 - EXPERT

Google releases several micro updates to their search algorithm each day. They are vocal about their updates and are infamous among webmasters for not following their own rules. Keep in mind that Google has a monopoly and they are answerable to none. 

Practically speaking it should take about a month to see your rankings fluctuate either up or down. General rule of thumb is that you should follow their general guidelines and keep building backlinks to your most important web pages. 

If your website is old, you should see rankings get affected sooner over newer websites. You should also look at the overall amount of changes done to the site. If you do massive changes like redoing HTML or CSS you should see a spike in the google crawl rate in your search console. 

That's a good sign that google has realized that the site has changed and it will take about a month to update its indexes. Avoid making frequent changes to the site though.

Neil Threadman
Neil Threadman · Jul 1, 2020

Sometimes it can take months to see the effect of these changes, other times, you will see an improvement in a matter of days! All part of the mysterious workings of Google. Keep track in GSC!

Pistle Jumbo
Pistle Jumbo · Sep 22, 2020

According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That's right – jumping to the front of Google's results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.

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