Google launching a display campaign

Google is rolling out a new advertising campaign on Thursday for its display advertising platform. The campaign, called Watch This Space, will run in advertising trade magazines and in other print and online media. The "space" to watch makes reference to the blocks of display advertising users see on the Web pages they browse.

The campaign uses Google's primary color scheme with blue, yellow, red and green advertising "spaces" and their related pixel sizes like 300 x 250 or 728 x 300 in the upper-right-hand corner of each box.

Source: Times of India Tech.



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