Do You Really Understand the Problem You're Trying to Solve?

Quote:
If I were to tell you it’s important to understand a problem before you start trying to solve it, you might reply with something like “nice one, Einstein”(sarcastically, of course…). Well then, did you know that one of the most common failures of entrepreneurs and startup companies—whether in the medical technology field or in other sectors—is not understanding the problem they are setting out to solve? And worse, that many of them had every intention of understanding the problem, but never managed to achieve it? Endquote
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