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Masters of Business Administration: Discuss everything related to MBA with fellow aspirants and those who've been there, done that!
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Kaustubh Katdare
Kaustubh Katdare • Feb 6, 2012

Dhanush (Kolaveri Di) To Lecture @ IIM-A : Meh?

The premier management education institute in India - IIMA has arranged for a 1.5 Hr lecture to IIM-A students enrolled in the 'Contemporary Film Industry' course. Dhanush will talk about the success story of Kolaveri Di song, perceptions and insights about the song going viral and 'viral marketing' cum social media in general.

Both Dhanush and Anirudh (the duo who created Kolaveri Di song) have been repeatedly saying that the song was just an unexpected success and nothing was 'planned'. It's totally surprising that an institute like IIM is now actually trying to derive something out of the success of Kolaveri. I wonder what's going on inside the top brains at IIM. 👎
Dancer_Engineer
Dancer_Engineer • Feb 6, 2012
IIM-A is going bonkers? 😨
Kaustubh Katdare
Kaustubh Katdare • Feb 6, 2012
Dancer_Engineer
IIM-A is going bonkers? 😨
Hah! 😁

It's totally surprising that IIM A actually invites Dhanush! I've several friends from IIMs who opine that IIM didn't do any good except finding them a nice paying job.
vinci
vinci • Feb 7, 2012
its management may be that decides success at times
Harshad Italiya
Harshad Italiya • Feb 7, 2012
IIM invites! Now this is too much for this Kolaveri di
Ohh. I always feel that only small and local colleges invites film stars. But IIM A 😒
Sick of kolaveri di now 👎
ISHAN TOPRE
ISHAN TOPRE • Feb 7, 2012
Sada
Ohh. I always feel that only small and local colleges invites film stars. But IIM A 😒
Sick of kolaveri di now 👎
It does not surprise me! Don't forget Dhanush is son-in-law of Rajnikanth 😁
Ankita Katdare
Ankita Katdare • Feb 7, 2012
The_Big_K
The premier management education institute in India - IIMA has arranged for a 1.5 Hr lecture to IIM-A students enrolled in the 'Contemporary Film Industry' course. Dhanush will talk about the success story of Kolaveri Di song, perceptions and insights about the song going viral and 'viral marketing' cum social media in general.

Both Dhanush and Anirudh (the duo who created Kolaveri Di song) have been repeatedly saying that the song was just an unexpected success and nothing was 'planned'. It's totally surprising that an institute like IIM is now actually trying to derive something out of the success of Kolaveri. I wonder what's going on inside the top brains at IIM. 👎
May be they just want to have a happy-go-lucky attitude inside the campus? 👀
Issue
It does not surprise me! Don't forget Dhanush is son-in-law of Rajnikanth 😁
So what? Now IIMA inviting them only to know something about that song and about it's success.
I still don't know how that song become such a big hit? 😕
Reya
Reya • Feb 7, 2012
Ah! IIMA invites the film stars to give lectures on Contemporary Film Industry. Even Shriyasharan was invited 2 yrs back to give lecture to 2nd year students on CFA. This course was started on 2009 and students opting for this course were approximately 150. I think IIMA invites film stars every year.
Kaustubh Katdare
Kaustubh Katdare • Feb 7, 2012
godfather
IIM invites! Now this is too much for this Kolaveri di
Too much for IIMA-A actually 😛
aarthivg
aarthivg • Feb 7, 2012
Dhanush in IIM-A. nice to listen. who haven't been to college
Do any one knew the meaning of "kolaiveri"
aarthivg
Dhanush in IIM-A. nice to listen. who haven't been to college
Do any one knew the meaning of "kolaiveri"
It means torture to the point of death.
I guess IIM is thinking in the management way of getting more people!!! Advertising kolaveri???
silverscorpion
silverscorpion • Feb 7, 2012
I don't see anything wrong in that...

As far as the IIM is concerned, they have a course on contemporary cinema, and who else would they call other than someone who is currently doing well in contemporary cinema? Whether it's actually useful to have a course in cinema in a renowned management institute is a different question altogether. But, such a course being already in place, I think nothing is wrong in bringing anyone relevant to speak about cinema and how to do it right.

It's true that he doesn't know anything about marketing or other finer aspects of business. But he did succeed. And though it was not something that he expected, he did cash in on that success. I'm sure he will have something that the students of that course would want to learn.
Anoop Kumar
Anoop Kumar • Feb 8, 2012
What they got management lesson from intant hit song Kolavery di....😴 . its just a instant hit song because of internet explosion , Mumbai Flash mob is also a example of this.
they should call SUTTA guys and honey singh too. they are also much popular among engineering colleges.

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