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Kaustubh Katdare
Kaustubh Katdare • Sep 3, 2016

BSNL's Move: 300 GB Data @ Rs. 249 On Wireline Broadband

BSNL has played its move in order to counter Reliance Jio. BSNL is planning to launch wireline broadband plan that would offer Internet at just about Rs. 1 per GB. Officially called 'Experience Unlimited Broadband 249', the plan would be effective from September 9, 2016; informed BSNL official through public statement. Note that this plan is 'promotional', which means it'll be available only for first 6 months. After the trial period is over, BSNL will convert the plan into BBG Combo ULD 499.

The plan will offer 2Mbps speed for the first 1GB of data and thereafter the speed will go down to 1Mbps. The plan also offers unlimited free calling between 9PM - 7PM on weekdays and Sundays to any network in India. One thing you should note is that this plan is only being made available to the new broadband customers. BSNL's MD, Anupam Shrivastava informed that if users will be able to download up to 300GB data by paying Rs. 249. It's however not clear what will happen once the user exhausts the 300GB limit.

BSNL-Experience-Broadband-Unlimited-249

Shrivastava further added that BSNL is the only operator in India that's offering lowest rates for data at ~Rs. 1/GB. This plan is also being made available to the new FTTH consumers of BSNL all over India.

India is witnessing pricing wars among telecom service providers after Reliance Jio announced that it will offer free voice calling to all its customers and also make data available at Rs. 50 per GB. It turns out that every operator is now making a move to retain customers from switching to Jio's network. BSNL definitely is moving on the right path; however the 2Mbps speed it's planning to offer won't cut it for many of its power users.

Do let us know your thoughts on Experience Unlimited Broadband 249 plan.

Source: ET

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