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Kaustubh Katdare
Kaustubh Katdare • Jan 20, 2011

Baidu Vs. Google In China: The Winner Is...

The Chinese dragon is eating rival Google's lunch, at least in China. The Chinese search engine giant beat Google and gained the #1 rank in China. At present, Baidu's market share in China is 75.5% which increased from 73% three months ago according to Analysis-International a Beijing based firm declared in a statement.

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Baidu Vs Google

Google is nowhere close to the Baidu and continues to drop its search market share to 19%. from 21% last quarter. Chinese search market is growing at a rapid pace and currently stands at 3.85 billion yuan [approximately $585 million] which is nearly double of the last years value. China's online population is over 450 million and it's estimated that over 80% of them regularly use search engines. Baidu's market share has been constantly improving ever since Google decided to withdraw its operations in China.

The loss in market share in China definitely means loss of dollars and advertising revenue for Google which is its main business.

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