Digital Marketing World
Discuss Digital Marketing tools and techniques and how to rule in the world of SEO, SEM and more!
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Aswini Vi
Aswini Vi
Computer Science
14 Jan 2019

Why do we need to focus on so many different digital marketing strategies?

It's important to focus on a variety of strategies simply because opportunities for digital marketing increasing as target audiences visit more online platform.Today a single minded approach to digital marketing will exclude large portions of an audience,preventing a site from remaining competitive.Digital marketing must be a comprehensive approach that focus on site optimization,social media,lead generation,inbound marketing,content creation and much more.

Vijay Khatri
Vijay Khatri
Computer Science
4mos ago

Hi Aswini,

As per my opinion, it's a common challenge for all the digital marketer because we all are dependent on the third parties. 

Here you can check the recommended approach for developing a digital strategy.

Here is the life cycle of Digital marketing:

Why we need to focus on various digital marketing strategy, Here are the top reasons:

  • Maybe after going through with a marketing strategy might be you can not get the best result, alternatively, you have also some other strategy, that's you should have another plan.
  • We don't about our online audience or market share. For resolving this problem we can fulfill this gap through these two tools: search gap analysis
    SEO gap analysis Excel spreadsheet
    using Choose the Right Keywords with Our Research Tools - Google Ads.
  • Those who already capture the market and who are starting their venture will get more exposure from the market share.
  • We do not a powerful online value proposition.
  • We do not have appropriate information about our customers.
  • We are not integrated (Either you are a specialist digital marketer or not).
  • Even People are wasting their money and time without having the very good amount of resources. 
  • We cannot beat top online brands like Amazon, dell, Google, Tesco, Zappos.
  • We are not optimizing our performance.
  • Digital Marketer doesn't have enough people/budget given its importance.

Aswini Vi
Aswini Vi
Computer Science
4mos ago

Thanks for sharing this