What role do chatbots play in digital marketing?
I have seen dominos chatbot on Facebook messenger where we can directly order a pizza without logging in into the website. isn't that great? chatbots are gaining more focus these days because it clears your doubts about the product at the very moment. who doesn't want to feel special? chatbots make you feel so, it shows us how important customers are to the company . and this feeling builds trust for the product and makes us purchase it.
Chatbots are a mechanism to replace human efforts in interaction and repeating common tasks. For example, if it's a pizza delivery website like Dominos, most users are likely to order a Pizza. In that case, Chatbot will ask a series of questions and respond accordingly; it can even take orders from the visitor.
In digital marketing, it could be a great way to increase human interaction with the page, product or service.