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Vijay Khatri
Vijay Khatri
Computer Science
12 Feb 2019

What other metrics should I track for email marketing?

  • Inbox rates: how many delivered emails actually made it into someone’s inbox (rather than their junk folder).
  • Bounce rates: the percentage of emails that were rejected by recipients’  mail servers.

  • Spam reports: how many times your emails were marked as junk mail/spam by recipients.

  • Unsubscribes: how many people unsubscribed from your emails.