What is the relationship between SEO and SEM?
SEO stands for Search Engine Optimizaiton and SEM stands for Search Engine Marketing.The biggest difference between the two is that SEO is free and SEM is paid.SEM includes pay-per-clck advertising and display ads that are purchased.Despite the major difference between the two,they work best in unison.
SEO campaign can help Search Engine Marketing (SEM) is through the overall improvement of your landing pages. Start with a thorough technical audit, which will kick off the process of fixing the nagging issues with your site, refine its performance in speed and conversion, and help gain more traffic and conversions to your site.
Additionally, a good SEO campaign should be able to help garner more (and better) links to the site, disavow any poor-quality links, correct and improve code and schema, and highlight any other areas of potential improvement to the site.