What are the disadvantages of Digital Marketing?
- The offline/real world/tangible factor is missing.
- Since it is totally dependent on Internet connectivity,a technical glitch at marketer's end or loss of internet connection at customer's end can negatively impact the campaigns.
- Data of the customers may be misused,like spamming,selling customer data to third party companies etc.
Most people aren't even aware that their privacy is at stake. I can demonstrate that people will offer all their information in exchange of free gifts - tangible or intangible!
The Internet has modified human behavior on a mass scale. It's almost impossible to reverse it now.
Every Digital Marketer must aware about the disadvantage of the SEO/Digital Marketing before start doing Digital Marketing, Here is it:
- Dependability on technology
- Security, privacy issues
- Maintenance costs due to a constantly evolving environment
- Higher transparency of pricing and increased price competition
- Worldwide competition through globalisation