Make sure your blog is creative enough to attract the customers.
content of a blog is what excites me. the simple and rich vocabulary they use and the way they present their product attracts me towards their website. the next step i do is signing up for the website.Tada! they got a new subscriber. this magic spell they use works like magic. what i want to say is...write about yor product in a simple and very interesting way that you leave the customer with no other option but to click on your website and subscribe. subscriptions are not enough...you also have to maintain good content and regular updates.